Nestlé trims Asian brand portfolio in F&N sale
As part of a drive to streamline its brand portfolio, Nestlé is selling its canned liquid milks business in Southeast Asia to Fraser & Neave (F&N). <BR><BR> The company has entered into sale and licensing agreements for Malaysia, Singapore and Brunei with F&N, which buys the Tea Pot brand and will manufacture and market Nestlé's Ideal, Milkmaid, Cap Junjung and Carnation brands under licence. In Thailand, furthermore, F&N will take over production, marketing, sales and distribution of Nestlé's canned liquid milk product categories. <BR><BR> Nestlé Singapore MD John Miller said in an email statement that the move would enable the company to "focus on other value added categories and business channels that offer new prospects and opportunities for profitable growth".
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