This is the first time the company will use an entirely digital campaign.
The promotion will primarily target teenagers and include games and activities that can be shared via social networking tools. It will also incorporate instant messaging, search, mobile and interactive video banner advertising.
The promotion will primarily target teenagers and include games and activities that can be shared via social networking tools. It will also incorporate instant messaging, search, mobile and interactive video banner advertising.
The campaign will also include ‘mockumentary’ webisodes of Hans Fagerlund, a character played by comedian Jordan Raskopoulos, who is a champion at stacking Cookies and Cream Kit Kats. The webisodes will run on the campaign’s main webpage as well as on YouTube.