The IPG agency, an established force on Nestlé's global roster, takes on brands including KitKat, Polo and Fox's.
Pitch contenders had been handed a creative brief to rejuvenate Fox's, the FMCG giant's biggest-selling confectionary product in Indonesia.
Pitch contenders had been handed a creative brief to rejuvenate Fox's, the FMCG giant's biggest-selling confectionary product in Indonesia.
Nestlé spends an estimated US$39 million on advertising in Indonesia, and competes with market leader Cadbury Schweppes and second placed local player Mayora Indah in Indonesia's US$105 million confectionery market.
