The games, which will take place in Shanghai and Macau in October, feature the Orlando Magic and Cleveland Cavaliers, which are both using the series as part of their build-up to the season opener in the US.
The series also represents a chance for NBA partners, including adidas, Coca-Cola and DHL among others, to tap into the sport’s growing audience of young fans.
“There's a great love of basketball in mainland China and the live games will certainly bring a greater level of interaction and really give our top fans a chance to see and experience a totally authentic NBA game and deliver value to our partners,” said Mark Fischer, managing director, NBA China.
