Grey handled the account for the last Singapore Garden festival, and repitched via a Government tender. The brief is to attract 200,000 visitors to the festival.
Grey’s last campaign was based on the theme of ‘enchantment’.
Grey’s last campaign was based on the theme of ‘enchantment’.
Grey vice-president, Singapore, Raju Subba, explained: “We did a fantastic job last time. We met our target and showed a true understanding of the brand when we pitched. Now it’s a question of bettering our past efforts.”
