National Geographic expands action offer

<p>SINGAPORE: National Geographic's newest channel, Adventure One, is </p><p>rolling out in Asia, and the broadcaster is hoping to secure a </p><p>substantial subscription base in major regional markets within the next </p><p>12 months. </p><p><BR><BR> </p><p>The channel is devoted entirely to adventure and exploration </p><p>programming, inspired by the National Geographic Society's mission to </p><p>encourage the exploration of the unknown and to push the limits of human </p><p>endurance, said its Asia managing director Ward Platt. </p><p><BR><BR> </p><p>He said the timing of the regional roll-out coincided with the growing </p><p>popularity of adventure programming among television audiences, </p><p>especially the 15 to 34 demographic group, in the Asia-Pacific region. </p><p>Programming will include tales of adventurers pushing the boundaries, </p><p>personalities, plus adventure and health news. </p><p><BR><BR> </p><p>National Geographic's Adventure magazine will be helping to develop </p><p>programme ideas and segments for application for both television and the </p><p>web. The channel is also partnering with Action Asia magazine for </p><p>content contribution. Platt said the had already signed up advertisers </p><p>from the automotive and adventure categories. </p><p><BR><BR> </p><p>Adventure One will also develop in the same way as the National </p><p>Geographic Channel, he added: "It will establish a presence then go into </p><p>local language programming such as the Hindi, Malay and Mandarin feeds </p><p>on top of the English feed which we have now with National Geographic </p><p>Channel." </p><p><BR><BR> </p>