The online campaign takes polls on people’s favorite HD television shows and offers voters the chance to bring home the latest LG LCD television. The top 10 favourites will be aired from 21 September.
“We hope that this campaign encourages more consumers to enjoy our high-definition offerings on LG’s latest full HD LCD TVs, and also inspires local filmmaking talents to develop more diversified content in HD format,” said Basil Chua, territory director of National Geographic Channel Asia.
“We hope that this campaign encourages more consumers to enjoy our high-definition offerings on LG’s latest full HD LCD TVs, and also inspires local filmmaking talents to develop more diversified content in HD format,” said Basil Chua, territory director of National Geographic Channel Asia.
The campaign is open to people from Singapore, Thailand, Malaysia, Indonesia, the Philippines and Vietnam.
Credits:
Project 2009 National Geographic Channel Top 10 HD
Clients National Geographic Channel & LG
Media agencies Mindshare, GroupM Singapore
Executive creative director Bill McQueen
Art director Caroline Coombs
Copywriter Burman Lam
Production company National Geographic Channel
Exposure Online
