The retail firm, which boasts the largest network of direct sales representatives in the country and counts brands including Bobson, Bossini, Confetti and Oshkosh in its catalogues, has tasked the Omnicom agency to take its brand name further.
Francine Kahn-Gonzalez (pictured), BBDO Guerrero’s client service director, said, "There are few brands in the Philippines that have such high penetration and visibility in the lives of Filipino consumers as Natasha.
Not only does the brand reach right across the entire archipelago, but it also plays an important role in the lives of overseas Filipino workers, with Natasha dealers working as far abroad as the United Arab Emirates and the United States.
Natasha appoints BBDO Guerrero
MANILA - Natasha, a shoes and apparel direct sales firm, has appointed BBDO Guerrero as agency of record for its personal care product line in the Philippines, following a pitch against Euro RSCG and an unknown number of agencies.
