Myer Australia retains Universal for media

Retailer Myer Australia has retained Universal McCann to handle its media planning and buying assignments, after a competitive month-long review involving Optimedia and Mitchell & Partners. <BR><BR> The review was the first time Universal had defended its hold on the business, after Newbridge Capital and Texas pacific group acquired the retailer from Coles Myer in March this year. <BR><BR> The three-year alignment will be spearheaded by Universal's Melbourne operation.