Holiday Asia has been signed on as the official inflight magazine
for the new-look Myanmar Airways International.
The airline will purchase 10,000 copies for distribution, with a
wrap-around cover, in April, July and October.
The purchase will boost the magazine's print run during these months to
56,000, representing a circulation increase of more than 60 per cent
over the last ABC audit of 35,644 in 1999, according Venture Asia
Holdings CEO Vijay Verghese.
In a separate initiative, starting next month, Holiday will introduce a
new executive travel section - The Business Travel Guide.
Mr Verghese said it was time to recognise the needs of executive
travellers in a snappy to-the-point section. "This does not deflect our
leisure focus but ensures a more rounded appeal," he said.
