The agency’s client portfolio now includes Philips India, adidas, RayBan, Mont Blanc, Kid Zee, Home Town, Muthoot Group, E-Zone, Pantaloons, Big Bazaar, Furniture Bazaar, Lee Cooper and Essar Steel.
Aegis Media’s India chairman and Southeast Asia chief executive Ashish Bhasin said that while the majority of the accounts would focus on traditional out-of-home campaign development, some would also incorporate digital outdoor media.
Aegis Media’s India chairman and Southeast Asia chief executive Ashish Bhasin said that while the majority of the accounts would focus on traditional out-of-home campaign development, some would also incorporate digital outdoor media.
He added that Posterscope’s launch was timed to coincide with the festive Deepavali season. Based in Mumbai, the agency operates in 20 cities across India and is reportedly planning expansion into a further 12 by the end of the year.
