Multimedia event heralds Nokia smartphone

Nokia will launch its latest smartphone, the N80, in Singapore through an interactive, multimedia rollout. <BR><BR> Nokia will set up tents in the city's CBD, surrounded by WiFi zones, where consumers can surf the net for free using WiFi-enabled handsets. To draw people into these booths, salesgirls will sport wearable LCD screens. The outdoor effort is further supported by print ads and below-the-line executions. The month-long effort is handled through MediaCom and Kinetic Interactive.