The collaboration will aim to provide advertisers with a wider audience by driving traffic between both websites and will offer a range of products designed to simplify advertising across different channels including cable and satellite TV and online.
As part of its proposed advertising solutions, the joint venture will offer the development of free online advergames to increase user engagement.
Shockwave has approximately two million mail magazine users in Japan and provides over 800 free online games and animations.
In addition, MTV has made its first foray into Cambodia's telco market via a mobile licensing deal with Cambodia Advance Communications (CADCOMMS).
MTV and Nickelodeon content will be streamed to subscribers of the qb brand, a 3.5G mobile service, via mobile TV and video-on-demand formats.
“We are very excited to partner with CADCOMMS on this mobile licensing deal, because they are the first telco that provides 3G in Cambodia and this allows subscribers to watch MTV and Nickelodeon content in very high quality on their mobiles,” said Robert Kim, senior director for digital media at MTV Asia.
Morten Eriksen, CEO of CADCOMMS, said: “The MTV brand and its position in the local market is very strong and it fits with our brand and strategy in targeting the young and music-inspired segment.”
MTV Asia is soon to be staging a ‘qb goes Live’ concert to celebrate its entry into the Cambodian telco market.
