The campaign launches in February 2009 and aims to promote the country as the destination for young adults and music lovers.
The campaign will feature MTV VJs giving their personal experiences and stories of the Philippines along with web activities including online applications of music mixers and video widgets in the tourism board’s Awesome Philippines website. The best tale submitted by viewers will win a holiday to th country.
The campaign will feature MTV VJs giving their personal experiences and stories of the Philippines along with web activities including online applications of music mixers and video widgets in the tourism board’s Awesome Philippines website. The best tale submitted by viewers will win a holiday to th country.
The campaign will appear in Australia, Canada, China, Hong Kong, Japan, Korea, Malaysia, Philippines, Singapore, Taiwan, the UK and US. "With research identifying the 18-34 demographic as enjoying a higher disposable income as well as being the most avid travellers of today, the entire global tourism industry has been reassessing the way in which it communicates to this very lucrative segment," commented Kevin Razvi, EVP and Managing Director of Viacom Brand Solutions International.
