Beginning in Southeast Asia, the ‘Feature Artist' drive offers viewers an exclusive insight into the music and minds of two artists per month, in a bid to provide a more intimate interaction between the artists and viewers.
The new platform will also launched in China on 1 May, followed by other markets including Indonesia, Thailand and the Philippines.
The new platform will also launched in China on 1 May, followed by other markets including Indonesia, Thailand and the Philippines.
Other new initiatives include the revamp of the MTV websites to include more interactive elements such as MTV video widgets and a video player.
The applications will allow viewers to share MTV content on sites such as Facebook. Sony Ericsson has sponsored a video widget to promote its new programme, MTV Music Revolution.
"MTV Asia is known for its uncompromising dedication to high quality youth and music-centric offerings," said MTV Networks Southeast Asia, China and India EVP Amit Jain. "Our new approach gives MTV viewers access to latest international content, provides our clients and partners the efficiencies of regional scale and ultimately, builds a more robust and consistent brand identity across multiple platforms in Southeast Asia and China."
The applications will allow viewers to share MTV content on sites such as Facebook. Sony Ericsson has sponsored a video widget to promote its new programme, MTV Music Revolution.
"MTV Asia is known for its uncompromising dedication to high quality youth and music-centric offerings," said MTV Networks Southeast Asia, China and India EVP Amit Jain. "Our new approach gives MTV viewers access to latest international content, provides our clients and partners the efficiencies of regional scale and ultimately, builds a more robust and consistent brand identity across multiple platforms in Southeast Asia and China."
