Titled ‘Spray to Change Attitudes’, the drive will see the fragrance sold through The Body Shop chain until the end of March, with proceeds going to MTV’s Staying Alive foundation. A series of TVCs is airing globally across MTV channels, along with promotional materials including in-store and leaflets in Body Shop outlets.
MTV and The Body Shop co-brand perfume
LONDON - MTV Networks International and The Body Shop have teamed up to launch a new fragrance, Rougeberry Eau de Toilette, as part of a new campaign to help prevent the spread of HIV and Aids.
