DDB creative, Alan Cheung, who worked on the campaign, said: "It was the
MTR's decision to use a celebrity to attract more young people to the
MTR. The earlier campaign we launched for MTR was more towards the
parents - getting them home early to spend more time with the kids.
"The idea is that Bo Bo sees a guy at a party but doesn't have the
chance to talk to him because he is talking to another girl. But she
sees him again on the MTR - which brings them together."
The agency's creative team included Colin Ruffell, Louis Fung, Frankie Fung, Happy Kwong and Alan Cheung.