DDB, Y&R and DraftFCB were shortlisted for the account, believed to be worth more than HK$30 million (US$3.8 million) in adspend after an initial briefing and tender process. But Media has learned MTR's review team, led by Emily Chan, deputy GM, property development, and Phyllis Tong in procurement, were unhappy with the standard of creative work presented. MTR has since approached several other 4As agencies to enter the pitch. At least two, M&C Saatchi and McCann Erickson, are understood to have accepted the brief, with presentations due in mid-April.
MTR chiefs had not responded to requests for comment at Media's presstime.
