MSN launches credit card with LCHB

MSN has teamed up with Liu Chong Hing Bank in Hong Kong, to launch the city's first co-branded web credit card. <BR><BR> Launched in conjunction with an online portal for the card, the MSN@VISA card is targeted at young, internet-savvy consumers who are increasingly buying online. Leslie Chu, head of MSN Hong Kong, said: "The MSN@VISA credit card will provide a bridge between the virtual and real worlds for MSN users, helping MSN deepen its relationship with them beyond the web." <BR><BR> MSN will offer special services to card-holders, as well as premium items as gifts. Both the Platinum (pictured) and Core cards will carry MSN branding, which will be highly visible during an integrated campaign set to break in the coming weeks.