Lam was previously general manager of MRM Worldwide’s operations in Shanghai, which she helped set up along with its Beijing office. She will now be based out of Singapore and will report to Bill Kolb, COO of MRM Worldwide, in New York.
Having spent 10 years in the region, Lam has worked in offices including Hong Kong, Singapore, Beijing, Shanghai and Sydney, and boasts online marketing experience from both agency and client side, working on clients such as Intel, Microsoft, Hewlett Packard, Agilent, Volkswagen, Cadillac, Shell, ExxonMobil, Goodyear, Dragon Air, eLong.com, Tiffany, MasterCard, and match.com.
Mark Ingrouille, region director of Southeast Asia for McCann Worldgroup said: “It is fantastic to have Gloria set up base here at the Singapore office. With MRM Worldwide Asia Pacific digital support center housed in Bangkok and as we continue to drive the development of our MRM offices in the region, a lot is going on, Gloria’s vast experience and knowledge will no doubt reinforce our efforts.“
Lam’s move to Singapore is also reflective of more MNCs shifting their regional hubs to the Lion City. She added: “2009 will not be an easy year for all, there is no doubt that changes will be abound in the market. However, new opportunities also arise as a result of changes and we want to be ready to take them on. In tough times clients seek accountability more than ever, MRM has a huge focus on that in our DNA and this is a great advantage to have in the current climate.”
