MRM Shanghai wins new pharma account

SHANGHAI - GlaxoSmithKline and the Chinese Preventive Medicine Association have appointed MRM Shanghai on a one-year contract to revamp and service the Family Vaccines coop website.

“With increasing concerns over health and awareness in preventing potentially life-threatening or crippling illnesses in China, family vaccination is a popular topic this year,“ said Gloria Lam, general manager
of MRM Shanghai.

The website hopes to create more interaction between the target audience and provide a customer-centric model to fulfill the needs of the users.