In his expanded role, Cripps is now responsible for the management and growth of MRM APAC and for the oversight of the agency’s 400 employees. MRM Worldwide’s COO Bill Kolb had been responsible for these duties since 2007.
According to Kolb, the agency has specifically recognised Cripps’ work in implementing digital training across the region, saying: “Mark’s ability to add value to MRM Worldwide and to marketers in the region has never waned. His depth and experience will help all of us evolve the APAC region to its next growth phase.”
According to Kolb, the agency has specifically recognised Cripps’ work in implementing digital training across the region, saying: “Mark’s ability to add value to MRM Worldwide and to marketers in the region has never waned. His depth and experience will help all of us evolve the APAC region to its next growth phase.”
Cripps joined MRM Worldwide as regional digital strategy director in July 2006, overseeing the agency’s Intel CIM business from Hong Kong. He was appointed regional digital director in January 2008.
Cripps has additionally worked in digital at Craik Jones in London, a sister agency of Omnicom Group’s Proximity/AMV BBDO, Lowe Live and DraftFCB.
MRM Worldwide’s key regional clients include General Motors, Johnson & Johnson, Microsoft and Nestlé.
