Tasked with spearheading the agency's growth in the digital arena, Pepper will be based in Hong Kong, and have a pan-Asia remit, including Japan and India.
Pepper said he believed the digital and relationship marketing industry in Asia-Pacific had reached a critical mass, with measurable ROI an increasingly crucial factor.
Pepper said he believed the digital and relationship marketing industry in Asia-Pacific had reached a critical mass, with measurable ROI an increasingly crucial factor.
"It needs to be measurable and accountable, so the stakes for marketing now are really high, and the industry needs to stand up and deliver," he said.
"There are great new channels... but, at the same time, clients need return on what they do. At the end of the day, this role boils down to helping clients make more money." MRM's client roster includes Intel, Microsoft, UPS and MasterCard.
