The communications firm has been briefed to boost AMD’s profile in the media and to provide updates on its upcoming ATI products and innovations.
ATI Technologies, the Canadian graphics card maker, was bought over and merged into AMD’s businesses in 2006.
ATI Technologies, the Canadian graphics card maker, was bought over and merged into AMD’s businesses in 2006.
MRA has been with the client since its inception in 2006 and the new business was won without a pitch.
“It has been a great two years working with a leading technology innovation company like AMD. We are pleased that AMD has decided to expand our partnership to include its ATI business," said Adrian Heng (pictured), regional client director of MRA.
