The International Association of Exhibition and Events (IAEE), Meeting Professionals International (MPI) and Society for Incentive Travel Excellence (SITE) have come together to form the Global MICE Collaborative which aims to provide professional resources on exhibitions, meeting and event planning and incentive travel in emerging markets outside the US and Canada.
According to a press release, the group will be involved in workforce development and destination awareness through “competency-building, live events, research, consulting and access to a community of experienced professionals”.
“Asia is one of the key target markets for the Global MICE Collaborative,” Didier Scaillet, CEO for SITE, told CEI. “[We] will provide consultation, trade education and market research that will enable DMOs, CVBs, venue operators and event organisers to reach the highest level of success. Destinations that get involved will gain benefit through increased awareness and heightened professionalism that will ultimately increase their MICE business.”
On whether the associations will share knowledge and resources through the partnership, Scaillet said that they will share a focus on the industry’s “hottest topics” including operations, marketing, standards, safety and security, sustainability, diversity and inclusion.
“All three associations already offer communities, curriculum, certification and research specific to their sector – MPI for meetings, SITE for incentives and IAEE for exhibition management,” he said.