The deal will see MPG's existing 15-strong Philippines team work with the Adformatix's media team, sharing clients, tools and research methodologies.
"With their local strength and our global tools and services, we will be well equipped to service our clients," Vishnu Mohan, chief executive officer, Asia Pacific, MPG.
"With their local strength and our global tools and services, we will be well equipped to service our clients," Vishnu Mohan, chief executive officer, Asia Pacific, MPG.
Adformatix claims to be the largest local agency in the Philippines, with 100 staff, and is the Philippine member of the ICON network of independent agencies.
