MPG India retains US$35m media for telco MTS

Mediacom, Mudra, LMG and Motivator were also included in the pitch for the business worth US$35 million or Rupees 150 crores.

MPG has been working with MTS since its launch in 2009. Since then the telecoms provider has recruited over 11 million wireless subscribers and more than 700,000 mobile broadband customers across 150 towns under its MBlaze brand. MTS has also recently been ranked as the 80th most valuable brand in the world by Millward Brown. 

“MTS is a challenger brand with a trajectory, which is nothing short of spectacular," said Anita Nayyar, CEO of MPG India and South Asia. "I am happy to say that our track record on MTS’ account has been 'zero error', which is one of the reasons why the clients have decided to extend the relationship with us.”

MTS recently unveiled a new brand identity and tagline 'A step ahead' as its aims to resonate with the new realities of today's youth.

"In sync with the same philosophy, we are happy to sign up MPG. We look forward to partner with the MPG team to create the maximum impact for the brand by leveraging their media expertise,” added Amitesh Rao, director brand and media at MTS India.

In the past few months MPG India has also won the media business for Swiss brand Victorinox and Clarks Future Footwear.