The appointment was made after a competitive pitch involving three agencies including OMD and a local technology media specialist. The pitch was directed by by Godfrey Q & Partners, Symantec’s lead US marketing agency.
The assignment, worth several million dollars according to sources, will be regionally co-ordinated out of MPGs Singapore office and cover all aspects of media strategy, buying and planning for Asia-Pacific, excluding Japan. Key markets for Symantec in the region include Singapore, India, China and Australia.
The assignment, worth several million dollars according to sources, will be regionally co-ordinated out of MPGs Singapore office and cover all aspects of media strategy, buying and planning for Asia-Pacific, excluding Japan. Key markets for Symantec in the region include Singapore, India, China and Australia.
Erin Bevington, executive media director at Godfrey Q & Partners San Francisco, said MPG/Media Contacts would be “strategic media partners to navigate the complexity inherent in the Asia-Pacific media landscape.”
Rajeev Bala (pictured), managing director for Southeast Asia at Media Contacts, said: “We are proud and excited to be associated with Godfrey Q and Symantec. We hope to add value to the business with our continual emphasis on data-driven innovation.”
