ESPN Star Sports has appointed Mr Mike Kerr to the newly-created
position of senior manager, integrated sales.
He will be based in Hong Kong and will be responsible for developing and
managing programmes for clients that integrate sponsorships, on-ground
promotions and Internet branding for the North Asia markets, which
include Hong Kong, Taiwan, Korea and China.
Mr Kerr was most recently regional manager, Asia-Pacific, in the sales
and marketing division of Nordberg Mobile Equipment.
