At MTV Networks Asia, Mr Mathew Calabria has come on board as
senior director for its trade marketing and licensing & merchandising
divisions.
He makes the move from Reebok in Hong Kong, where he was the regional
marketing director, responsible for the sports brand's marketing
activities in 13 countries region-wide.
At MTV, Mr Calabria will take charge of driving the network's regional
strategies and programmes in trade marketing, in addition to licensing
and merchandising in chief markets such as India, Southeast Asia and
Taiwan.
In relation to MTV's online activities and content development, Mr
Calabria oversees its four websites in China, Taiwan and Korea, working
with MTV Asia Online.
In the human resources division at MTV, Ms Felina Chua takes the leap
from a recent tenure as director of human resources at Whirlpool
Asia-Pacific, sparked by a 14-year career in human resources.
At MTV, she will report to senior vice-president for finance, human
resources, administration and information systems Steven Tan.
