MOVERS: Appointment at ESPN Star Sports
ESPN Star Sports has appointed Louis Boswell as senior manager, affiliate sales. Based in Singapore, Boswell will be responsible for syndication, affiliate and direct hotel sales and business development in Southeast Asia. Boswell was most recently with BBC Worldwide, responsible for the development of programme sales, TV multimedia businesses and new channel development in Hong Kong and China. ESPN has also promoted Mike Kerr to director for sales operations and strategy. Kerr will be responsible for ESS' advertising sales and sponsorship strategy. Kerr was senior manager of integrated and advertising sales based in Hong Kong.