Move and win roundup: Week of September 15, 2025

After leading Tata Motors PV and Tata's EV businesses, FCB Ulka has elevated Arnab Ray to managing partner, growth, overseeing key client partnerships, growth initiatives, and integrated business solutions. He first joined the agency as senior brand services director in 2019, then took on various vice president roles for the next six years. Previously, he held account-based roles at TBWA\Worldwide and Havas.

Michaela Aguilar has joined Helium as head of growth marketing, leading personalisation in martech investments through agnostic consulting. With over 25 years of experience in martech and agency work, she has held roles with Nielsen, Havas Media Australia, and most recently, Acoustic, where she was senior manager, services APJ, providing strategic oversight. She announced the move on LinkedIn.

Singapore Tourism Board has elevated Oliver Chong to assistant chief executive, international group, after over three decades at the board. With expertise in destination marketing, event management, and corporate communications, he first joined in 1993 as assistant manager, events and was most recently executive director, international group HQ & Oceania. He announced the move on LinkedIn.

Peter Dixon, senior partner and executive creative director at Prophet Asia, has relocated to Hong Kong from Texas, US. With over two decades of experience in brand strategy and immersive design and marketing, he first joined the agency in 2008, helping establish its Hong Kong studio.

Pernod Picard India has appointed Debasree Dasgupta as chief marketing officer and will begin in the role in November. Based in Stockholm, Sweden, she joins from Absolut, where she spent two years as CMO and global vice president. Her career has taken her from Mumbai to the UK and Ireland, and will now relocate back to India for the CMO job at Pernod Picard, leading global strategy and integrated marketing campaigns.

One of China's largest state-owned automobile groups, Changan has hired the UK-based comms consultancy Woosah to support its launch in the market. The brand will debut its all-electric Deepal S07 SUV in the UK. As part of the remit, Woosah will manage both proactive and reactive media relations, profile-building, thought leadership and creative campaigns to enhance visibility and credibility in the UK automotive market. Changan, based in Chongqing, China, has over 41 years of experience in automotive manufacturing and produces vehicles including passenger cars and trucks under brands such as Changan, Deepal and Avatr, as well as through joint ventures with Ford and Mazda. Further details here. 

Dentsu Queensland has been appointed media agency of record for Shine Justice, a group of law firms united by a shared passion for achieving justice for those who need it most. Following a competitive pitch process, Dentsu Queensland will lead media strategy, planning and buying for the group, in collaboration with Shine’s in-house marketing teams.

Henry Pfisterer, former chief marketing officer of Decathlon Indonesia, has joined Gushcloud, a global influencer marketing group, as its country director in Indonesia. Pfisterer had been working for Decathlon for over five years. Prior to that, he worked at Fuse Group after moving to Indonesia. Previously, he worked for Kering and Capegemini in France. 

LinkedIn has appointed McCann as its global creative agency of record, following a closed review of the social platform’s creative account. Previously, LinkedIn switched its media agency from Dentsu to Publicis Media. According to estimates from COMvergence, LinkedIn’s annual global media spend is US$250 million.

Monks has appointed Yukiko Ochiai as the managing director of Japan, effective immediately. Before joining Monks, Ochiai served as the CEO of Grey Tokyo, where she worked for more than 13 years, beginning her career there as a group account director in 2011. With over 20 years of experience in international advertising, she previously spent more than a decade at Beacon Communications and also worked at Fuji Television earlier in her career.

Ellerton & Co. Public Relations, a strategic communications firm, has appointed Sanil Shirsat as its India lead. With over 12 years of experience, Shirsat will be responsible for establishing Ellerton & Co.’s presence, driving growth, and delivering high-impact communication strategies for clients in the Indian market. Before joining Ellerton & Co., her worked at Adfactors PR, Weber Shandwick, Text100, and MSL. 

Global Apparel retailer Uniqlo announced that Kaws, the contemporary artist renowned for his distinctive art style that subverts pop culture, has joined Uniqlo as the brand's first Artist in Residence. In this new role, Kaws will enhance initiatives under the Uniqlo philosophy of Art For All through art events held at Uniqlo stores worldwide and in collaboration with the brand's various museum partners. The real name of Kaws is Brian Donnelly. KAWS’s partnership with Uniqlo dates back to 2016.

The Advertising Club India announced its Managing Committee for the fiscal year 2025–2026 at its 71st Annual General Meeting held in Mumbai. Dheeraj Sinha, CEO of FCB India & South Asia, has been elected president of The Advertising Club. Sinha was CEO of Leo Burnett, South Asia, Chairman and BBH, India, before joining FCB in late 2023.

NP Digital Malaysia has been named as the official media agency for Pos Malaysia, the nation’s trusted post and parcel service provider. The year-long retainer covers paid media, social media, and SEO management to enhance the brand’s online presence, drive measurable growth, and engage both existing and next-generation customers. NP Digital was selected following a competitive pitch. This engagement builds on a previous collaboration from late 2023, which initially focused on SEO and later expanded into media in 2024 and social media in 2025.  

Abby Ling Yi has joined Nativex, a global performance marketing platform, to lead its Southeast Asia team as managing director. She was general manager of BlueFocus Singapore. Before that, she worked for Ant International and Meta. Earlier in her career, she worked at agencies such as McCann Worldgroup, Ogilvy, Dentsu and BBDO. 

SEC Newgate China has appointed Aaron Pan as a partner to be based in Hong Kong. Pan brings over two decades of experience spanning London, Singapore, and Hong Kong. He was most recently general manager, media relations at Link Asset Management and previously worked as group head of corporate communications at One Championship and VP of communications at FWD Insurance. He also held positions at Nomura and Mayer Brown JSM. Pan began his career as a financial journalist at Bloomberg News.

French consumer electronics company, Withings, has appointed Sling & Stone as its agency of record to bring the company’s clinically validated health technology to the forefront in Australia, following a competitive pitch. The agency will be responsible for storytelling, media and influencer relations, events and partnerships to help raise brand awareness and build credibility in the Australian market. Withings is a global leader in healthtech.

Jacey Fong has been promoted to head of marketing strategy and growth at Maybank. She joined the brand as marketing lead, Sama-Sama Lokal (MAE app) in 2020. Before Maybank, she worked at Consider iProspect, Lion & Lion Digital Agency and Star Cruises. 

Hanks Lee has joined the Construction Industry Council as general manager of corporate communications, based in Hong Kong. He was most recently director of corporate communications and Watsons brand marketing. Lee shared a post via LinkedIn and announced his departure from AS Watons after working for over 14 years there and expressed his gratitude. He joined AS Watons in 2011 as corporate communications manager. Prior to that, he worked at L'Oréal and made it to Campaign's Power List in 2023 and 2024.