Motorola's Fitzpatrick shifts to Initiative

Motorola's former VP of global marketing Janet Fitzpatrick has joined Initiative Worldwide in New York to take up a new senior role, chief strategic officer. <BR><BR> She has been charged with global development of Initiative's strategic product, reporting to CEO Alec Gerster. <BR><BR> The move marks a return to the agency-side for Fitzpatrick, who was CEO of MindShare Japan before taking up the global marketing post with Motorola. Before WPP she had also worked with IPG in Asia, helping set up media operations in Shanghai for Lintas.