Motorola taps Chou for China

<P>Motorola is aiming to own the music download space in China with a new campaign for its Motomusic service, featuring pop star Jay Chou.</P> <P>The phased campaign - part of the handset manufacturer's bid to expand its service and song offerings on motomusic.com.cn - revolves around a dedicated minisite featuring Chou, which allows consumers to download exclusive tracks from his new album, Still fantasy. </P> <P>According to agency heads at Ogilvy & Mather, the agency behind the campaign, Motomusic is China's first legal music download website. </P> <P>"The concept of the site is rather edgy and unusual, and the way Jay is portrayed sheds a different light on him," said Dirk Eschenbacher, interactive ECD, Ogilvy Beijing.</P> <P>The campaign also includes banners on popular online properties like Baidu, eDM supers on Channel V and MTV, and viral videos on Chou's fanblogs, toodou.com and youtube.com to drive people to the site, developed in conjunction with interactive production house, North Kingdom.</P> <P> <BR></P>