The high-growth markets pitch, valued at approximately US$50 million and comprising India, Southeast Asia, Africa and the Middle East, is to take place in mid-March. According to a WPP source, the North Asia brief, also handled by global lead Ogilvy, could be reviewed as early as late April.
The Asian components of the process follow the commencement of Motorola's global creative review in September 2005. Since then, business has been shifting from Ogilvy & Mather to Omnicom agencies, most notably BBDO -- which secured the UK business, along with the launch of the Rokr iTunes handset.
The European brief, meanwhile is also under review, involving the same two agencies. "Ogilvy is under pressure everywhere they hold the business," said a WPP source. "Once something goes in the US, it's a question of time before the dominoes start to fall elsewhere." Motorola, which spends an estimated $100 million on global advertising, also shifted its global interactive job in 2005 to FCBi from Wunderman. There are no plans to review media, awarded to MindShare in Asia last year.Motorola declined to comment. See p2
