Motorola reviews global PR
Motorola is reportedly conducting a comprehensive review of its global PR arrangements, and has sent out RFI documents to several global networks. <BR><BR> At present Motorola works with a number of agencies in its various regions and local markets, including Ogilvy PR and Hill & Knowlton in Asia-Pacific. Those two networks are believed to be responding to the RFI, along with Edelman and Text 100, among others. <BR><BR> "The process is being driven by Motorola procurement," said a source. "But it's unclear whether it will lead to an actual pitch, and whether Moto will consolidate its global PR with one agency." <BR><BR> A Motorola spokesperson declined to comment.
