The centrepiece activity was a conference and exhibition, HelloMoto 2003, which invited people from around China and the region to experience and explore the brand.
The event, attended by more than 600 people, showcased Motorola's 75-year history as a developer of innovative technology, as well as showing off its latest products.
It's the first time the company has held such an event in Asia to launch its new, global product line.
Motorola promoted the event with commercials on pan-regional television channels. Outdoor ads were also used, especially in Pudong and Hong Qiao airports, and the city centre.
There were also Moto visuals on its lift doors, in washrooms, and on coasters and napkins in some of the top hotels in Shanghai.
The campaign was developed by Ogilvy & Mather, with media planning and buying handled by Universal McCann alongside local outdoor vendor Heartland.
Motorola is the top handset distributor in China with a 30 per cent market share.
Brand director, Mabel Tay, said the company would strive to remain in the No.1 spot.
"Motorola is well placed to win, given its heritage in innovative technology and a strong portfolio of products, plus a reinvigorated 'Moto' brand image that is giving us traction globally."