The decision comes after Motorola chose to use Ogilvy Beijing’s Razr2 spot for its global TV campaign, rather than an ad developed by Omnicom agency Cutwater. According to Motorola regional marketing chief Ian Chapman Banks, the move reflects the maturity of Asia’s mobile markets, when compared to the US.
Meanwhile, Motorola is believed to have chosen to hand its global digital creative brief to AKQA, following a pitch in New York that also included OgilvyOne and R/GA.
