Hong Kong-based marketing agency Motiv8 has launched a custom
publishing subsidiary, which offers on and offline publishing
capabilities to clients such as PCCW.
Motiv8 publishing will initially focus its language offering on Chinese,
Japanese and English.
The agency's managing director, Chris Fjelddahl, said the custom
publishing subsidiary was a natural extension of the marketing services
it offers, particularly for its loyalty programmes. "It will be serviced
by journalists who bring credibility to the writing rather than
marketing copywriters who tend to over-commercialise the stories."
Clients include Hong Kong telecoms giant PCCW, which publishes a
magazine for its Number One Club members, and Japanese cosmetics company
Shu Uemura's MORE newsletter, distributed both on and offline.
