Moss, who has worked in Singapore for the last five years, will report directly to Jan Leth, OgilvyOne’s global chief creative officer, and will work with clients such as Kodak and Yahoo. He will also drive innovation within the department by working closely with Ogilvy’s digital lab via Singapore’s digital lab, for which he was one of the founders.
In Singapore, Moss worked with clients such as Diageo, DHL, and Levi’s.
"Peter has presided over an era that has seen OgilvyOne Singapore become a creative powerhouse, the agency has made an active contribution to help Ogilvy Singapore become the highest ranking office throughout the WPP network. We're happy the OgilvyOne network will continue to benefit from Pete's creative leadership as a result of his new post in New York and that he will continue to be involved in the Singapore business with particular regard to digital innovation," said Chris Riley, managing director, OgilvyOne Singapore.
Moss assumes his new role next month.
