Morley appointed head of Nielsen Marketing in China

HONG KONG - Chris Morley (pictured) is set to head up Nielsen Marketing in Shanghai.

In his new role as managing director of Nielsen Marketing, China, Morley will drive the expansion of the company’s retail and consumer research operations.

Morley has been managing director of Nielsen Vietnam since 2004, where he helped solidify Nielsen’s presence as a leading market research company.

In his new role, Morley will report to Mitch Barns, president of The Nielsen Company, and will join the company’s Greater China management team.