Following the departure of Mr Steve Bretschneider at Grey Daiko,
who has retired after five years of heading up operations at the shop,
Mr Teruya Mori has been named CEO and president.
He joins from DDB Japan, where he was most recently executive
vice-president.
"The agency had been thirsty for a Japanese head," said Mr Mori.
"Grey Daiko has had two ex-patriate presidents over the past five years,
and of course there were limitations in driving morale and forging
relationships with the Japanese staff."
With a career spanning 30 years in the industry, Mr Mori is keen to
bring the agency's operations to international standards.
"Japan is still lagging four to five years behind its US, European and
Asian market counterparts - we are still in a stage of development."
As the agency's billings increased by 23 per cent to Y15 billion
(US$165 million) in '99, Mr Mori said he would be boosting new
business growth with an increased transparency drive.
"Once people we as an organisation are driven in a transparent manner,
they feel confident in the spirit of the agency as well as by the
calibre of work we produce".
