Mori takes over at Grey Daiko

Following the departure of Mr Steve Bretschneider at Grey Daiko, who has retired after five years of heading up operations at the shop, Mr Teruya Mori has been named CEO and president. He joins from DDB Japan, where he was most recently executive vice-president. "The agency had been thirsty for a Japanese head," said Mr Mori. "Grey Daiko has had two ex-patriate presidents over the past five years, and of course there were limitations in driving morale and forging relationships with the Japanese staff." With a career spanning 30 years in the industry, Mr Mori is keen to bring the agency's operations to international standards. "Japan is still lagging four to five years behind its US, European and Asian market counterparts - we are still in a stage of development." As the agency's billings increased by 23 per cent to Y15 billion (US$165 million) in '99, Mr Mori said he would be boosting new business growth with an increased transparency drive. "Once people we as an organisation are driven in a transparent manner, they feel confident in the spirit of the agency as well as by the calibre of work we produce".

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