"Bas has been chosen for the role because of the work he has done work for TBWA\ Netherlands, as well his entrepreneurial managerial experience as an owner-manager of his own creative boutique in Amsterdam," said Austen Zecha, TBWA\ISC chief executive officer. "Also, as an art-based ECD, he'd be more appropriate for Malaysia where an English concept doesn't necessarily translate well into the country's other three languages."
Moreu will replace Chris Howden, who joined TBWA Dubai as ECD this month. Howden had been head of creative for the agency in Malaysia since 2003.
Publicis Malaysia also has named Andy Soong as its new ECD, replacing Steve Clay, who left the agency to join JWT Kuwait as ECD in charge of Dubai, Bahrain and Kuwait. Prior to his appointment Soong was creative director with JWT Malaysia where he worked on accounts including Shell, Unilever, Celcom and HSBC.
Moreu to take on executive CD role at TBWA\ ISC in KL
TBWA\ISC Malaysia has named Bas Moreu as the new executive creative director, effective November 1. Prior to joining TBWA, Moreu ran his own shop in the Netherlands called Tabasco Communicatie.
