Momentum Singapore hires creative director

SINGAPORE - Following its launch in Singapore, Momentum has appointed Paul Grézoux (pictured) as creative director.

Grézoux returns to McCann Worldgroup having previously spent time at three McCann Erickson offices in Hong Kong, Malaysia and Singapore. He joins managing director, Peter Yap, to lead the recently launched Singapore team, having also work together before in McCann Erickson Malaysia.

Yap said: “Having worked together for seven years in Malaysia, Paul and I had great chemistry and I am excited to pick up that again here at Momentum.”

Grézoux began his career as a copywriter at Ogilvy & Mather Sydney 25 years ago. More recently, he was partner and creative director of Schtung Music Singapore, a recording studio specialising in original music for the advertising, documentary and film industries.