MOM in life quality push for Singapore

The Ministry of Manpower (MOM) has selected Ogilvy & Mather to promote a new initiative aimed at the island state's culture of long working hours. The 'Work-Life Harmony' programme revolves around an awards show designed to recognise those companies which inculcate a positive work-life balance for their staff. MOM selected Ogilvy following a tender process that included several other undisclosed agencies. According to MOM deputy corporate communications director Abegail Chew, the campaign will use PR and advertising to spearhead awareness of the awards, and ultimately encourage and educate employers. "A lot of our communications are aimed towards the employer because we want them to see that it benefits the company in terms of productivity, customer satisfaction and talent retention."

by | 07/26/2006

The Ministry of Manpower (MOM) has selected Ogilvy & Mather to promote a new initiative aimed at the island state's culture of long working hours.

The 'Work-Life Harmony' programme revolves around an awards show designed to recognise those companies which inculcate a positive work-life balance for their staff. MOM selected Ogilvy following a tender process that included several other undisclosed agencies.

According to MOM deputy corporate communications director Abegail Chew, the campaign will use PR and advertising to spearhead awareness of the awards, and ultimately encourage and educate employers.

"A lot of our communications are aimed towards the employer because we want them to see that it benefits the company in terms of productivity, customer satisfaction and talent retention."