Mobile-8 calls a pitch

JAKARTA - Mobile-8, one of Indonesia's leading mobile operators, has called a media pitch.

According to sources, local agencies Activate and incumbent Bhakti Media have been invited. It is not clear whether the pitch is for the entire account or for a project.

Before it was handed to Bhakti Media, ZenithOptimedia handled Mobile-8’s media.

Mobile-8 was established in 2002 using the brand name Fren (Fast Reliable enjoyable Network). The operator launched its prepaid service in 2003 and its postpaid service in 2004. The Telco offers a variety of value-added services and programmes using CDMA technology.