Mobifone eyes bigger market with revamp

HO CHI MINH CITY - Mobifone, a telco owned by the Vietnamese postal service, has relaunched its brand as it attempts to defend its 15-year-old heritage amid a rash of new players.

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features