MNCs warned of Bird's Nest naming rights risk

BEIJING - Industry observers have cautioned that naming rights to the 'Bird's Nest' national stadium in Beijing, currently up for tender, may not meet the expectations that come with a price tag believed to be hundreds of millions of dollars.

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now