M&N launches SilverBlack loyalty programme

HONG KONG - Entertainment company M&N has launched its new SilverBlack card, a lifestyle loyalty programme which offers consumers seeking a "trendy lifestyle" relevant and attractive discounts and promotions.

Targeting 18- to 40-year olds with a high disposable income, SilverBlack has tied up with numerous retailers and lifestyle brands, including HMV, adidas, BookaZine and Central Golf, among others.

M&N, the company behind popular nightlife portals hkclubbing.com and hkentertainment.com, is unveil the card programme this week at a gala event.

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